Olympic Logo

London 2012 Summer Olympics

The Olympics logo also got its fair share of the controversy because of its numerous negative responses received including what some say as unreasonably spent budget. The common opinion is that the logo produced is not worth the £400,000 spent.

Your Logo The Soul of Your Company

Every day of my life, I see hundreds of logos on packaging, signs, and television. We as consumers see so many logos that we don't often consciously think about them. Businesses hire entire graphic design firms or individual groups of designers to come up with a wide variety of logos for their brands.

Why is it so important for a company to have a good logo design behind their brand? Just like nations, businesses need a flag or symbol to remind customers of what they stand for. A good brand logo will represent a business as well as their products and services. Think for example of the logo of Burger King. Burger King's logo features the name of the company stacked between two buns of a burger. This logo is not only memorable, but it represents the company's product, which is fast food.

Company logos give continuity. When a company's logo appears on business cards, websites, letterheads, or commercials, customers connect a company with a logo. The human mind does not always remember practical snippets of information, but the human mind is coded to remember images. Eye-catching logos make an imprint on the brain, and customers remember this logo design and connect it with the company and its services.

Costs of Famous UK Logo Designs

Logos are considered to be an important aspect of the branding process. They assist in making a memorable business identity. This is the reason why companies are now paying heavily in creating a business identity. More and more funds are now being invested on the design of corporate logos. But the amount is mostly substantiated by the uniqueness of ideas and the weight of the work done by designers.

Not every prominent brand was created for exorbitant prices. I believe most of us are aware of the fact that a famous logo, Nike Swoosh, was made for a miserly $35 cost, but the same logo is now the rationale for one of the most eminent brands in the world. We can also find a number of cases in the UK market as well. Even though the cost of famous logos are not usually disclosed to the common man, I tried to find out what famous logos cost these days in UK market.

Logo Design

Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without color.

In order to choose a logo, there are important steps to go through, both by you and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

For the creation of your logo, you are free to choose a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.

First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.

You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.